I have three little fur babies and they know the package when I take it out of the fridge! They love this so much! I rescued my last little fur baby November 1st and she was underweight when I got her. She was a 4 lb little Morkie, and has already put on 1 1/2 pounds. My Vet was very pleased when I took her back for a check-up, that she had gained weight. My other two are Maltese. They all love this food, and I never have to call them to eat, as they know the sound of the refrig drawer when I open it in the morning! LOL