I saw the CEO of your company on CNBC when the stock went public and he omitted a golden reason why I and others buy the Vital food. I have a very elderly cocker who due to poorer health from old age has become a fussy eater. She does not want to eat dry food or canned food, but she loves FreshPet as do other dogs who also have medical/health issues. Your CEO might have mentioned this aspect of why the food appeals to pet owners beyond the overall great quality of the food!