We were trying to find a fresh food for the dogs that was grain free and not so high in Protein. One of our main concerns was the addition of organ meat in the dog food. Every other fresh roll offered with a primary meat (beef, lamb, chicken, bison) the second ingredient is liver. We loved that this one was organ meat free. The dogs enjoy meal time so much and their coats are shinier and cleaner looking since we switched to this food. Very happy with it!