My Maltese dog rarely ate before because he thought he was going to get my food. His food mostly sat all day. It didn't matter what dog food I give him, he would not eat it. He would only force down crap like Cesars eggs & bacon flavor or sausage flavor a couple days a week (Rachel Rays food he wouldn't touch). I saw Freshpet beef in the fridge at the market and gave it a try. For the first time in his 14 years of life, he runs to the bowl to eat it and licks the bowl. He waits by the bowl when I pull it out everyday. I am not kidding lol! Whatever this stuff is, somebody got the recipe right on the money, good job!! =)