My Freshpet story started 5 years ago when Bentley was just a puppy. He is a maltese and I wanted the best of everything for him. So when it came to feeding him I wanted the best. We tried every canned , dry there was at the stores. Until I seen your cooler section at Krogers one day. I seen you had a puppy food available so I bought it and gave it to Bentley. He sniffed it and started eating it and loved it. He has been through every rolled food you had at the time. He has not been on anything else his whole life. Now that you have larger bagged food he is on that now. He loves that I think even more. He is truly a proven fresh pet.