It's not filled with junk, actually smells edible, and since switching him to an all "Fresh Pet" diet, he has lost 2 lbs in 8 weeks! That is a good thing. As a hound, Jake's hearing is selective at times, so when I call him to come in, I need to mention the turkey treats. I also like that I can break it into pieces and have a strip or 2 last all day.