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I have a very picky dog. I kept buying him all different kinds of treats and he REFUSED to eat them. I noticed he loves bacon, and saw the Fresh Pet refrigerator one day and decided to try the Turkey Bacon. Ever since then, I have to buy 2-3 packs a week of bacon. He won't eat any other treat. He won't eat any fake bacon. He's basically addicted to your bacon. He goes through withdrawal when we don't have any in the house.