My dog suddenly stopped eating his food, despite it having baked chicken and chicken liver mixed with the kibble. I thought he might be sick or else "sick of" his food. So I went to Target and bought the small tube of FreshPet. He gobbled it down! We are now on our second 6 pound tube and he's still eating it like a maniac. Another nice thing is that you can hide pills in the soft food. Considering I was spending about $65/month for his food, I may actually save a few dollars. Thanks for a nutritious product and one that tastes good too!