I happened to stumble upon your product at Target one day and decided to buy a package for my two dogs, neither of which are extremely food motivated. They ate them up so fast and were looking for seconds! What really got me hooked is that the soft consistency of your beef treats makes them absolutely perfect for hiding pills for those of us with dogs who do not like to take their medicine without a fight!! And the cost is the same as "pill pockets" which don't work half as well. I have never heard of your product before but I will continue to purchase it since my dogs love it so much and it makes pill time that much easier. Thank you for making such a great product (for both dogs and owners!).