We originally came across Freshpet products in a Target and decided to try it on a whim because of it's fresh ingredients that have actually been cooked. Our dog, Daisy has always been a finicky eater, occasionally looking up at us quizzically when her food was put down, almost as if saying, 'am I supposed to eat this?' As soon as we put Freshpet down for her she immediately went to town and has now been doing so for weeks. She gets very excited now for her food, which is certainly a change, and we can also feel good about giving her food that is good for her and of good quality. Not to get too graphic, but her, um, yard treats have become more firm, as well. Cheers.