When I first brought home their 1st roll of Chunky Beef FreshPet and offered a slice to my two furbabies Winnie & Biouty, I did NOT expect this reaction! loll Any new food was usually met with a very suspicious snif and a very hesitant first lick... Sometimes, the only snif or lick and I would throw away what I had thought to be a nice variation to their daily food. But this time, I almost lost a FINGER loll Ok I exagerate, my 2 furkids being a Yorkie and a Bichon but still loll It was received as if I was giving them a piece of BACON! loll And we know bacon isnt good for neither of us so it usually is the tinsiest of pieces and only once in a couple MONTHS! But to their surprise; mommy was giving them a WHOLE plate which disappeared faster than any food had lolll I was still skeptical though. maybe the next meal wont be as popular? Well, even 6 months later; it still is! :D This is awesome since 1 of my furkids needs feeding every 8 hours for health reasons! So; THANK YOU FRESHPET :)