I have two picky dogs and they love this stuff!. It wasn't fun trying to force feed them other food so their tummies didn't get upset. The real miracle is how much it has helped my one dog with his allergies. He no longer scratches obsessively or has dry flakely skin. I love that I can feed them fresh healthy food/don't have to worry about giving my one little guy medicine for his allergies. Lastly, I love that this affordable and I can feel good about what I am feeding them. Afterall, they are family!