I have three Chihuahuas who were itching like crazy. I tried many different commercial dog foods to no avail. Finally while in my local Petsmart I noticed the refrigerator section and decided to try Vital. Within 2 weeks they were no longer itching. My dogs absolutely LOVE it! They get so excited when they see the bag come out of the refrigerator. It smells wonderful like something I would make for myself to eat! I really like the fresh and varied ingredients and the fact that it's wheat free. I can't imagine ever changing from this great food!