Dexter had developed food allergies. I tried everything, from wet food, dry food, canned food, and he would not eat any of it consistently. His lack of a steady diet was causing him to have health problems. His skin was itchy and flaky. Dexter frequently developed rashes from his lack of nutrition. His hair was not a full coat like it should be. After only a few short weeks of eating Freshpet, these problems almost completely disappeared. The best part of your product is the fact that he enjoys it. He even runs to the bowl to eat it. My finicky puppy has finally found a food he will eat and enjoy. Thank you for making such a great product.