My beloved companion passed away last year at the age of 15. She had lived on raw beef and lots of veggies (there were complaints if broccoli was missing from the evening bowl). I adopted Fiona a few months later: a 10 week old rescue. I never believed in feeding dog food, as it couldn't be as good as regular food. But Fiona didn't like to eat. She wouldn't eat beef. Wouldn't eat vegetables. We'd get by on baked chicken, a little fish, baked sweet potatoes and organic yoghurt. Fiona has incredible energy, loves to play, is very happy. But she needed to gain weight, and I was at a loss. We were at agility class a few weeks before Fiona had her first birthday and they were using Vital as encouragement treats. Fiona liked them. I bought some. She loves her Vital SO MUCH that when I come home from work she says hello and then runs to the fridge. It's been about 3 weeks and she still loves it! She has gained 1 of the 5 pounds the vet says she needs to gain, and she's now a happy eater!