it is so hard to find dog food puppies food that does not have red dyes, they could be potentially dangerous for my dog. I've seen all the Freshpet Select commercials and after a few months I actually tried it out. the moment I pulled out of a package it looks almost like a human could eat it. after putting it in my dogs who dis she ate it right up. with no artificial additives and preservatives and no harmful dyes, Freshpet has won mine and my puppy's heart.