My husband picked up a roll of Freshpet at our local BJ's store to see if our two pitbull's would like it. They are picky eaters and don't really get too excited about food in general BUT when he first open the package boy did he get their attention immediately . He mixed a little in the bowls with the dry kibble and they went nuts!! They licked their bowls so clean it looked like they just came out of the dishwasher. You have a BIG HIT here with my two guys they LOVE LOVE IT!!! Now every time I bring it out of the fridge they come running and circle around the kitchen .