After seeing our vet to make sure my dog's sudden finickiness wasn't a medical condition, we tried at least 4 other quality dog foods. It wasn't until I bought Deli Fresh that I knew we had a winner! He can't wait to eat, and finishes his meals in record time. No coaxing required! What sold me on this diet was the 5 star rating dogfoodadvisor.com gave this food. What keeps me buying it is the fact my dog LOVES it. The only way to improve upon it would be some coupons, which seem to be nonexistent.