I have two cats, Bella, who will eat anything and the other, Yum Yum, is a bit picky. Yum Yum has some mild allergies so we are careful with her cat litter and food. I saw the Freshpet display at Target and thought I would try it. When I introduced it to my cats they went crazy over it. Yum Yum gets so excited when I have the bag out she will meow like crazy which she has never done before at feeding time. She used to wait for me to pour her food into her bowl before she would walk over to start eating. Now I am pouring it on her head, she can't wait to start eating. I can't get her to stand back to fill her bowl. She won't leave her bowl until every bit of it is gone. I have never seen these cats get so excited about their cat food.