Although I have seen your products at grocery stores, I wasn't sure about them. I assumed they were just another gimmick. I typically purchase Orijen or Merrick dry food from a specialty store and supplement with some cooked food from home. However, after seeing a segment of The Profit in which pet store owners were given a tour of your factory, I was impressed. I went out and purchased a large roll of dog food and of course my dogs love it. I hope that your company is indeed what it appears to be as I do love my three dogs and want to feed them food that will keep them healthy for as long as they can be. Please don't let me down.