In school, your CEO presented to my marketing class about this new type of dog food. I got a puppy about a month ago and he has been eating Purina Pro Plan (on recommendation from the breeder). As I began reading the ingredients and learning about dog health, I thought to myself, he is NOT EATING THIS! I went right out and bought Freshpet. I could't be happier. He loves it and the food has a pleasant FOOD smell, not a DOG FOOD smell. SO THANK YOU for keeping my pup (and me!) happy and healthy! So thankful for that presentation in marketing class! Not sure if I would have known so much about dog food and health without it.